Do You Convert - Internet Marketing for Home Builders - Latest Comments

Re: Do You Work Online or Onsite? How to Respond When Customers Ask

Dann Trujillo — Wed, 12 Feb 2020 15:28:05 -0000

Great article here regarding clients wanting to be connected with onsite sales agents! Love the scripts suggested! We keep it frinedly, upbeat, using a matter-of-fact attitude toward the questoins and moving fwd with open-ended questions about their new home search! Dann Trujillo, NHS at Pardee Homes in Sunny San Diego!

Re: Ep 74: Getting Creative with Ryan Snarr

Ryan Snarr — Thu, 14 Nov 2019 13:40:17 -0000

So much fun to be on the podcast! Thank you so much. Attaching some of the poster artwork referenced in the episode.
https://uploads.disquscdn.c...

Re: The Perfect Marketing Budget for Home Builders in 2020

Kathryn E Reynolds — Thu, 14 Nov 2019 09:00:27 -0000

excellent!

Re: The Perfect Marketing Budget for Home Builders in 2020

Cindy P — Mon, 11 Nov 2019 11:40:52 -0000

Very helpful. Thank you.

Re: 7 Phrases for Setting Appointments

Josh Allen — Thu, 31 Oct 2019 11:00:42 -0000

This is fantastic. My first 6 months of beginning our OSC program myself and setting appointments for the team, I studied your tactics diligently. Now that I am doing this 7 out of our last 10 sales have come directly from this program. I look to increase this even more and look forward to more content focused on this!!!

Re: 4 Ways Online Sales can Finish Strong in 2019

Josh Allen — Thu, 31 Oct 2019 10:55:40 -0000

This is extremely helpful, the lull in leads this time of year can be disheartening but it's a great time to strengthen the bond with current leads and followers with superior value added content. Thanks!!!

Re: DYC Live! How To Stay Cool In A Hot Market

Barb Horn DiBrito — Mon, 23 Apr 2018 08:24:37 -0000

Didn't get a chance to watch live but starting my Monday watching. Love it! Two things - First, I stopped charging my iPhone on the nightstand. I keep it in the kitchen so I actually start my day and get in the mindset to work before I ever look at the phone. Has made a huge difference! Second, We started using CallRail since last year's summit and I now realize it is a friend not a foe! Looking forward to the Summit!

Re: Ep 8: Is Facebook Dying? (and Ninja Tips)

Charlie Murphy — Mon, 02 Apr 2018 20:51:57 -0000

Love the show and I want a t-shirt! Question of the week:

We have grown from15 homes per year with a lot of referral sales in one location to over 50 homes per year in multiple locations in the past few years. What are the first places we should focus marketing dollars as we grow?

Re: Take Control Of Your Role – Part 1

Susan Mills-Halso — Thu, 15 Mar 2018 09:00:01 -0000

Well said and so true!

Re: Facebook Update: Home Builder Impact

Kevin Oakley — Tue, 06 Feb 2018 09:25:32 -0000

Thanks! Still no effect seen really at all on paid advertising from this update :)

Re: Chat-bots: Virtual Assistant or Virtual Assassin?

Brandon Everett — Tue, 30 Jan 2018 12:06:38 -0000

Being a sales rep, I have shared the same fears that technology might someday replace or de-value my job. I have come to the conclusion that technology is a long way off from replacing a sales professional for purchases other than low dollar commodities. This is very much not the case for home sales.

At AtlasRTX, we believe that technology in concert with humans is the right answer. A chatbot can engage with a potential buyer to ask qualifying questions and provide answers to common inquiries until the human can engage. We seamlessly interject humans into the conversation in a way that feels very unobtrusive. The sales agent can then communicate with the client via text or chat (Most likely their preferred method) while getting 60 to 80% response rates. This in no way replaces other forms of marketing and prospecting but is a powerful sales and customer engagement tool.

Chatbots are a tool that if used correctly will lighten the sales agents load, qualify potential buyers, and provide a very cool customer experience. In this case, they are an assassin against your competition that refuses to embrace technology.

Chatbots and Humans Unite!

Re: Facebook Update: Home Builder Impact

wowsomepeople — Fri, 19 Jan 2018 10:21:28 -0000

I am glad we have you Andrew to sort through all of this for us! Great insight!

Re: Which Facebook Campaign Type is Best for New Home Builders?

Michael Davidson — Tue, 08 Aug 2017 21:51:14 -0000

So fresh and so relevant as always!! Thank you to the team at DYC!

Re: DYC Live – 2017 Follow-Up Webinar Extra Q&A Part 1

Danny Menther — Mon, 27 Feb 2017 16:49:53 -0000

Great material as always. Thanks again Mike & Kevin!

Re: Beware the “Fake Break”

Mike Lyon — Fri, 18 Dec 2015 16:47:16 -0000

This one is going on the list. Thanks Michael!

Re: Beware the “Fake Break”

Michael Davidson — Fri, 18 Dec 2015 15:11:40 -0000

Just getting into the meat of "The Sweet Spot - How to find your groove at home and work" by Christine Carter, Phd. Would highly recommend as a follow up, Mike. Great article great timing. Thanks.

Re: Why Do You Want A Silver Bullet?

Joseph Wahlsmith — Sun, 13 Sep 2015 04:29:11 -0000

Great post Kevin.

Re: Attack of the Drones for Real Estate Marketing

Kris Bates — Wed, 09 Sep 2015 14:03:33 -0000

Another one that I've become a big fan of is the Yuneec Q500 Series. They just came out with a 4k version, with an optional hand-grip mount for ground shots, and the whole package is just under $1500 (including 4k camera, gimbal, carrying case, and more!). I've got their 1080HD version, and its stability and responsiveness still impress me every time I take it out! Very smooth through the air, and with its return-to-home and other GPS assisted capabilities, it's an incredibly 'safe' bird to fly.

Re: Over 25 Ideas to Add Depth Consumers Are Looking For

Troy — Wed, 15 Jul 2015 09:48:25 -0000

Awesome post and great list, Kevin!

Re: [Video] All Leads Are NOT Equal

Mike Lyon — Wed, 08 Apr 2015 09:05:57 -0000

Thanks for the note Blair. You are right...they will buy somewhere. Hope you are well!

Re: [Video] All Leads Are NOT Equal

Blair Kuhnen — Tue, 07 Apr 2015 21:54:46 -0000

Great post/video Mike! One of the best quotes that supports your position on leads comes from my friend Clint Henderson (at HotOn) with regard to leads not being followed-up, "They are going to buy, just not from you,"

A little harsh maybe, but spot on. While less than 5% of visitors will fill out lead forms, those that do are clearly in-market. We produce a lot of leads at NewHomesource.com, but follow-up is what makes the difference.

Thank you for helping builders across the U.S. improve their online sales process. You have made a real difference for many builders.

Blair

Re: Attack of the Drones for Real Estate Marketing

Mike Lyon — Tue, 07 Apr 2015 14:39:55 -0000

I say go big or go home...DJI is a great place to start. Just practice in an open field (not by a building)

Re: What every customer needs

vanessa — Tue, 21 Jan 2014 11:45:19 -0000

Agreed

Re: Your Worst & Best Prospects

Mike Lyon — Thu, 21 Nov 2013 17:21:59 -0000

Thanks for the note Ashley! Like the say - sales is a "contact sport"

Re: Your Worst & Best Prospects

Ashley — Thu, 21 Nov 2013 16:40:53 -0000

Loved it. We use this at our community now and it does wonders. I always love when people who weren't my best propsect at the time come back for a 2nd or 3rd appointment with an email or letter I wrote them. It works. I personally make sure to document and note additional info so I can add personal touches to the conversation or emails I send them.